Setting Goals

Easier than it sounds.Goals

Setting organization goals is something I have seen even the best and brightest leaders struggle to develop over the past 15 years. What tends to happen is that the process and formulas become so cumbersome and nuanced that even the goal writers themselves hardly understand what has been captured. At Employee Strategies, we have a few truisms—one of which, is an Einstein quote, “If you can’t explain it to a 6 year-old, you don’t understand it yourself. “

Our lesson learned: Keep it simple.

What are the ideal goals for your organization? The answer resides in the power of focus. In sports we have very identifiable goals like winning the World Series. But at work, winning isn’t always that clear. Many times, the leaders go on retreat and come back with what they believe to be the best path. The game of Telephone Operator starts to dilute the goal message the minute the team leaves the retreat.

Our lesson learned: Consistent & clear communication on results is vital.

What do good goals look like? Take a look at NASA and the space program. In 1961, President Kennedy set a goal to send a man to the moon and return him safely before the end of the decade. On July 20, 1969, Neil Armstrong stepped off that lunar lander, right on to the Moon’s surface. Kennedy’s goal setting was far more detailed than his predecessor. Eisenhower set what he called a goal, but was really more a strategic intent—To Be the Leader in Space Exploration [...]